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Before we look at some EVP examples, let's just define what EVP is and what meaning EVP can have for your company.
Now we are ready to look at some EVP examples.
A good way to break down the employer value proposition is by defining the hard and soft values that your company has to offer.
Hard values are quite classic. This means that it can be difficult to differentiate yourself as a company compared to your competitors. But nevertheless the hard values can be used, as it can be important in relation to attracting labour, as different generations have different preferences. You can read more about this here: Generation Y and Z in the labour market.
Hard values include:
The soft values are basically easier for you to use compared to the employer value proposition, as these values are unique to your company. What are the emotional strengths in your company in relation to:
In case of:
When you want to attract new employees, try to also think about employer promises and employee promises.
Employer promise is what the company promises its current and future employees. When you make an employer promise, it is because you want to:
employees and talents.
Employee promise, on the other hand, is about what the company expects from the candidates.
This point is central to creating transparency.
It can cause disappointment and frustration for both the company and the candidate if the job advertisement emphasises that the applicant must be analytically minded, but everyday life does not provide the right prerequisites for the candidate to live up to this.
For example, if there is no time to solve complex processes, or a physical space to study and delve into statistical data.
Let's look at what methods you can use to find the company's EVP.
There are different methods to find the company's EVP. You can use:
Can be used to create qualitative data
Good at asking open ended, probing questions that create a qualitative study
Shows nuances and provides different perspectives and possibly also insight into difficult subjects
Can help create a constructive dialogue that has a positive effect going forward
Is good at organisational processes and at creating ownership
You are now ready to find your EVP and know how you can use the company's employer value proposition to your advantage.
Among other interesting topics that can be mentioned are:
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