Employer branding on LinkedIn

Employer branding on Linkedin

Employer branding on LinkedIn involves promoting and showcasing a company's values, culture and work environment to attract and retain top talent on the platform. Here are some tips for creating a strong employer brand on LinkedIn:

1. Create a compelling company page: Your company page should reflect your brand's personality and values. Include your logo, a banner image and a clear description of your company's mission and culture

2. Share relevant content: Share content that aligns with your brand's values and engages with your target audience. You can share job openings, company news, industry insights and employee stories

3. Encourage employee advocacy: Encourage your employees to engage with your LinkedIn content and share their own experiences working at your company. This can help build trust and credibility with potential candidates

4. Join industry related LinkedIn groups: Engage with members to build your brand's presence and establish thought leadership

5. Use LinkedIn Ads: LinkedIn offers several advertising options to promote your brand, including sponsored content, sponsored InMail and display ads. These ads can help increase brand awareness and attract potential candidates

By following these tips, you can create a strong employer brand on LinkedIn and attract the best talent to your organisation.

Who is using LinkedIn?

Here are some of the latest statistics on LinkedIn users as of 2021:

1. LinkedIn has over 900 million registered members across 200 countries, but only about 300 million users are active on monthly basis

2. 57% of LinkedIn users are male and 43% are female. The majority of users are aged between 25-34 years old

3. LinkedIn users come from various industries, with the technology sector being the most represented, followed by healthcare, education, finance and manufacturing

4. 29M people are using LinkedIn to search for jobs every week (LinkedIn stats)

5. Job roles: LinkedIn is predominantly used by professionals, with over 61 million LinkedIn users being senior level influencers and 40 million users being in decision making positions. Generation Z is increasingly using LinkedIn, especially as they enter the workforce and start looking for job opportunities. According to LinkedIn's own data, as of 2021, over 43 million members on the platform are under the age of 24, which includes a significant portion of Gen Z individuals

If we take a closer look into the future workforce (Gen Z), then we will see some interesting behaviour.

• LinkedIn has introduced features such as stories, video content, and a more personalized feed, which have helped make the platform more engaging and relevant to younger users
• Moreover, as Gen Z is known for being digital natives and have grown up using social media, they are also more likely to be comfortable with online networking and self promotion, which are key aspects of using LinkedIn effectively

Therefore, it's increasingly important for businesses and recruiters to engage with Gen Z on LinkedIn and create content and strategies that resonate with this audience.

With this in mind we are ready to take a deeper look into how you can make successful employer branding via your LinkedIn business page.

How to make employer branding engagement on Linkedin

Engagement is key when it comes to successful employer branding on LinkedIn.

Here are some ways to increase engagement on your employer branding posts:

1. Post regularly: Consistently posting relevant and interesting content can help keep your company at the forefront for potential candidates. Aim to post at least once per week to keep your audience engaged
2. Use visuals: Including visuals such as photos, videos and infographics can help make your posts more engaging and shareable. Visuals can help showcase your company culture and work environment in a more compelling way
3. Ask questions: Encourage discussion and engagement. For example, you could ask candidates what they look for in a job, or what they find most important in a company’s culture
4. Engage with your audience by responding to comments on your posts: This can help build relationships with potential candidates and establish your company as an employer of choice
5. Share employee stories: Sharing stories about your employees can help make your posts more relatable and humanise your company. This can help attract candidates who are looking for a company with a strong culture and supportive work environment
6. Use relevant hashtags: Add hashtags to your posts to help increase your reach and make your content more discoverable
7. Share thought leadership content: Sharing content that demonstrates your company's expertise in your industry can help establish your company as a thought leader and attract candidates who are interested in working with industry experts

By following the above seven tips, you can increase engagement on your employer branding posts on LinkedIn and thereby attract talent to your company or organisation.

Are you interested in getting an expert giving feedback to your LinkedIn employer branding campaign or strategy, then please feel free to contact Findjobhub via the button below.