See how to use: Instagram for employer branding

What makes Instagram interesting for the purpose of employer branding?

Instagram is a visually oriented platform that offers a unique opportunity for companies to showcase their brand in a more creative and engaging way.

Here are some key factors that make Instagram interesting for the purpose of employer branding:

1. Instagram's focus on visual content makes it an ideal platform for showcasing your company's culture, but also showing the values and the work environment. For example, by sharing photos and videos of your employees at work, company events and behind the scenes glimpses of the day to day operations, your company can provide a more authentic and engaging view of your brand

2. Broad reach: With over one billion monthly active users, Instagram offers a broad audience for companies to reach potential candidates. This includes both active job seekers and passive candidates who may be interested in learning more about your company's culture and values

3. Instagram's emphasis on visual content and personal storytelling allows your company showcasing your brand in a more authentic way. By sharing real stories and experiences of your employees, your company can build a more human connection with potential candidates and create a more compelling employer brand

4. The platform is designed for social engagement, making it easy for companies to interact with potential candidates and build relationships with them. This includes responding to comments and messages, sharing relevant content and participating in conversations on the platform

Therefore, the interesting question to ask is: Is my target group on Instagram?

Instagram user stats

Let's see if your target group is active on Instagram. Statistics as of to Businessofapps.com of 2023.

1. Instagram has over 2 billion monthly active users 

2. There are over 500 million daily active users on Instagram

3. The largest age group on Instagram is 18-24 year olds, making up 30% of the platform's user base. The second largest age group is 25-34 year olds, making up 33% of the user base. The group of 25-34 year olds has expanded over the years. Therefore, by using Instagram for employer branding you will get access to the future workforce (Gen Z)

4. Instagram has a slightly higher percentage of female users than male users, with women making up 51% of the platform's user base and men making up 49%. That means the male user group user increased over the years. Meanwhile, the there are significantly more female content creators than men and women are heavy users compared to men. The average user spends around 30 minutes per day on Instagram

5. Over 90% of Instagram users access the platform via a mobile device so make your employer branding mobile device friendly. At the bottom of this page you can get expert access regarding this topic

Is your target group online on Instagram? If yes, you are ready for the next step.

How to make an Instagram employer branding campaign

To create an effective Instagram employer branding campaign you may refer to the following six steps:

1. The first step in creating an Instagram employer branding campaign is to define your goals. Are you looking to attract top talent, promote your company culture, or showcase your commitment to diversity and inclusion? By defining your goals, you can create a campaign that is targeted and effective

2. Once you have defined your goals, the next step is to develop your brand messaging. This includes defining your brand voice, messaging and tone. Your messaging should be authentic, compelling and aligned with your company's values and culture

3. Instagram is a visual platform, so it's important to create visually compelling content that resonates with your target audience. This can include photos and videos of employees, behind the scenes glimpses of company culture and infographics that showcase your company's values and commitment to social responsibility

4. Hashtags are a great way to increase the visibility of your employer branding campaign on Instagram. Use relevant hashtags that are aligned with your brand messaging and goals, such as #workplaceculture, #diversityandinclusion or #companyvalues

5. Instagram is a social platform, so it's important to engage with your audience and build relationships with your followers. Respond to comments, share user generated content (UGC) and use Instagram Stories and Live to showcase your company culture and engage with your audience in real time

6. Finally, it's important to measure the success of your employer branding campaign on Instagram. Use Instagram Insights to track metrics such as engagement, reach and follower growth. Use this data to refine your campaign and optimise your strategy for maximum impact

 

It might be a bit overwhelming to cope with all these tasks. If you think so, please feel free to contact an Instagram employer branding expert. You can do so by clicking below.

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